![]() ![]() The Canadian Olympic Committee (COC) and General Mills Canada Corporation, the Official Cereal and Cereal Bar of Team Canada, also announced its partnership renewal through the end of the Los Angeles 2028 Olympic Games. ![]() Within the booth, athletes will be immersed in Cheer: seeing, hearing and experiencing the messages and videos from Canadian fans. This unique space will be covered in words of encouragement from fans across the country. Going one step further, Cheerios is bringing fans' cheers all the way to Beijing through a custom 'Cheer Booth' set up in the Canadian Team's Athlete Lounge at the Beijing 2022 Olympic Village. POWER OF CHEER: AN IMMERSIVE EXPERIENCE IN THE OLYMPIC VILLAGE The campaign is being promoted on-pack and through a variety of media channels, including television and social media.ĬHEERIOS INSPIRES CANADIANS TO SUPPORT OLYMPIC ATHLETES THROUGH NEW AND INTERACTIVE DIGITAL CHEER PLATFORM (CNW Group/General Mills Canada) This is where they can decide if they want to learn more about General Mills' 2022 Sponsored Athletes, participate in 1 of 6 unique fully interactive trivia and games, or send a Cheer to athletes. To make the experience as easy as possible, they used QR codes on the front of packaging to drive customers to a landing page. The AR experiences launched with their "Cheer" Campaign in support of the 2022 Beijing Olympic Winter Games.ĪR allows customers to engage with their content in a fun way. General Mills partnered with Blippar to create multiple AR experiences for some of their top selling brands. Your message or video will be directly sent to athletes and may be amplified by Cheerios on social media. Here, you can play interactive games, learn more about the athletes and ultimately, send your written or video cheer ![]() Scan the QR code and be transported into an interactive experience. Look for specially marked boxes of Yellow Box, Honey Nut and Multi-Grain Cheerios in grocery stores nationwide, while supplies last ![]()
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